Coca-Cola launched the "And a Coke" national campaign. This initiative unites 13 fast-food brands to increase restaurant traffic and beverage sales. It is the company's first unified advertising push with major foodservice partners.
Participating brands include Domino's, Wendy's, Popeyes, Jack in the Box, and Five Guys. These companies represent $66 billion in collective annual sales.
Coca-Cola aims to reassert dominance in the fountain and restaurant sector. The campaign addresses a current decline in diner traffic.