Coca-Cola Ousts Pepsi at Marriott, Ending 34-Year Exclusive Partnership

The Coca-Cola Company secured an exclusive global partnership with Marriott International. This agreement replaces PepsiCo products across nearly 10,000 hotels. The transition spans 145 countries and territories.

This deal ends a 34-year relationship between Marriott and PepsiCo that began in 1992. The new contract covers nearly 1.78 million guest rooms. Implementation of the beverage changeover begins this summer.

Coca-Cola gains a massive sales channel through Marriott’s extensive network. The partnership includes all restaurants, bars, meeting spaces, and vending machines.