The Coca-Cola Company announced the nationwide rollout of its flagship product made with cane sugar. This marks the first time in 40 years the company has replaced high-fructose corn syrup in certain products. The expansion follows a limited release of 12-ounce glass bottles at select restaurants. The offering will now reach more locations across the United States.
Coke signaled the change in its second-quarter earnings report. The move aligns with the company's ongoing innovation strategy. The reintroduction of the classic cane sugar formula aims to deliver a smoother and crisper flavor profile.
The product will be available in 8-ounce glass bottles. Distribution targets most mainstream stores. No market reaction analysis is currently available regarding the announcement.