Shares of The Coca-Cola Company (KO) reached a new 52-week high of $78.11 on Thursday. Jefferies Financial Group raised its price target on the stock from $84.00 to $88.00. The firm maintained its buy rating, joining several other institutions that recently reiterated bullish outlooks on the beverage giant.
Coca-Cola also confirmed a strategic portfolio adjustment to discontinue Minute Maid frozen juice concentrates in the U.S. and Canada. This decision shifts the company's focus toward fresh juice offerings to align with current consumer preferences. The move represents a broader effort to refine the product lineup alongside sustained analyst support.