Coca-Cola (KO) is trading higher at $73.32 (+1.05%), significantly outperforming the broader market, which saw the Dow drop by 0.95% during a mixed session.
- Analyst consensus remains a Buy, projecting a 2026 price target of $78.83.
- The stock's resilience comes amid a drop in consumer confidence, which fell to 84.5, reinforcing KO's status as a defensive staple.
- The company is proceeding with its previously announced 2026 initiative, which includes cutting approximately 75 Atlanta positions starting February 28, ahead of the CEO transition on March 31.