The Coca-Cola Company is discontinuing its Minute Maid frozen juice concentrates in the United States and Canada.
The decision adapts to changing consumer tastes. Consumers are shifting away from frozen products toward fresher, refrigerated juice options.
Coca-Cola is refining its portfolio to emphasize fresh juice offerings. This aligns the company with market demand for products perceived as less processed.
The move reflects a broader strategy to prune lower-priority items. Coca-Cola aims to focus resources on categories boasting higher growth potential within its ready-to-drink portfolio.