Coca-Cola secured a retail partnership, confirming its beverages are returning to Costco food courts, replacing PepsiCo products.
The transition began in late 2025 and concluded in early 2026. This ends Costco's decade-long exclusive arrangement with Pepsi. The move responds to customer preference and impacts a high-traffic area for the wholesale giant.
Separately, Coca-Cola's CEO highlighted the strategic focus on the growing protein-based beverage market. The company cites the rapid expansion of its Fairlife protein brand. This expansion demonstrates shifting consumer interest toward protein-infused sports drinks and coffees. This emphasis complements the core beverage strategy and signals a continued push into new market segments.