Investment bank UBS reiterated its 'Buy' rating and set an $82.00 price target for The Coca-Cola Company's stock. The reaffirmation follows meetings with Coca-Cola executives, including the head of Generative AI, at a recent technology conference. UBS analysts expressed a greater appreciation for how artificial intelligence can impact the consumer packaged goods sector. They highlighted Coca-Cola's position as an "early adopter" of AI. The bank believes this strategic focus on technology should lead to stronger consumer engagement and improved business execution for the beverage giant in the long term.