Klaviyo announced significant updates to its B2C CRM platform at the annual K:BOS customer conference. The company transitioned its platform to a headless architecture, allowing users to access features within AI tools like Claude and ChatGPT.
New specialized personalization models and SQL integration now support the data platform. Klaviyo is also expanding its autonomous agents and introducing voice as a new communication channel.
A new two-way integration with MNTN connects the CRM to Connected TV advertising. Marketers can target first-party audiences with television ads and use exposure data to trigger automated email and SMS campaigns.