Li Auto CEO Li Xiang publicly condemned alleged unfair competition tactics linked to rival automaker Nissan. The company claims Nissan is connected to a surge of disparaging social media content targeting its vehicles.
Li Auto’s legal department has collected evidence to report the case to public security authorities. The automaker plans to file lawsuits against all parties responsible for the campaign.
This dispute underscores a shift toward a zero-sum game in China’s New Energy Vehicle (NEV) market. Intense competition drove the Chinese auto industry's overall profit margin to 4.1% in 2025. This figure represents the industry's lowest profit level in a decade.
Dongfeng Nissan officially denied the allegations and stated it adheres to healthy competition. The company maintains that it respects its industry peers.