Li Auto is leading a coordinated effort by Chinese automakers to penetrate the premium vehicle market. This segment has traditionally been dominated by German brands including BMW and Mercedes-Benz. Li Auto’s flagship Li L9 Livis serves as the centerpiece of this market entry. CEO Li Xiang describes the new model as an embodied intelligence robot. The broader trend involves multiple manufacturers launching 9-series vehicles to challenge the luxury sector.
Chinese manufacturers previously established a market presence in the segment exceeding 300,000 yuan. These companies leveraged electrification and smart mobility to gain initial traction. The launch of the L9 Livis signals a strategic move into higher-end, more profitable luxury tiers. While traditional luxury brands currently maintain a substantial market share, this collective offensive represents a potential turning point in the competitive landscape.