Li Auto announced a major strategic 'relaunch' plan for 2026 following a challenging 2025 where sales dropped 18.8% and delivery goals were missed, aiming for a post-crisis turnaround.

  • The strategy includes reducing model lifecycles from four years to two years and achieving deep vertical integration.
  • The brand will center its future development around proprietary AI technology.
  • The company plans to accelerate global market expansion into regions like Europe and Latin America.