Li Auto CEO Li Xiang announced a major strategic pivot, emphasizing the company's new focus on becoming an “embodied intelligence company” centered around AI and robotics.
- The company plans to launch humanoid robots soon and will restructure R&D into foundational models, software, and hardware divisions.
- This decisive shift comes amid internal unrest, as employees expressed dissatisfaction that the CEO focused on long-term AI goals rather than addressing the recent 18.81% drop in 2025 vehicle deliveries.