Lenovo is discontinuing its US-based extended reality (XR) business unit. This division managed the enterprise-focused ThinkReality product line.
The company is transitioning from business-first XR to consumer-oriented AI wearables. These products will be housed under the Motorola brand.
A global VR headset market slowdown drove this strategic pivot. Lenovo is now targeting the growing AI smart glasses sector.
The new strategy focuses on AI accessories that connect to smartphone and PC ecosystems. This replaces the previous emphasis on standalone enterprise headsets.
Lenovo previously showcased an AI glasses concept at CES 2026. The company expects to launch the device under the Motorola brand.