Lululemon Athletica founder Chip Wilson announced a new venture on April 17, 2026, to develop and invest in small athletic brands. The Vancouver-based company will focus on technical apparel innovation.
Wilson remains the largest individual shareholder of Lululemon. He cited a 48% decline in the company's stock value over the last five years as a primary driver for the move.
The founder expressed public frustration with Lululemon’s current management, board, and brand strategy. This new venture is positioned to compete directly with the company Wilson originally founded.