Macy’s will expand its Style Crew creator program in 2026. The expansion adds more in-person events and campaigns. Membership will grow from 600 to 1,000 influencers.
The initiative leverages creators to drive website traffic and promote products. It supports the 100th Thanksgiving Day Parade and the "Bold New Chapter" growth strategy.
Creator storefronts recorded a 478% year-over-year sales increase.