Macy’s Inc. shares rose 2.24% to $22.12 on February 17, 2026, significantly outperforming the broader market as the company advances its strategic restructuring.

  • The company is entering the final phase of its “Bold New Chapter” strategy, which includes closing 14 underperforming stores to prioritize high-growth locations.
  • Jefferies analysts identified Macy’s as a key beneficiary of the Saks Global bankruptcy, expecting the retailer to capture displaced luxury market share throughout 2026.
  • Market experts anticipate the company could exceed second-half earnings expectations as it gains ground while competitors liquidate outlets.