Macy’s launched "Ask Macy’s," an AI-powered shopping assistant. This initiative supports the company’s "A Bold New Chapter" modernization strategy.
The tool helps shoppers navigate a catalog of over 2.5 million items. Macy’s developed the agent in four weeks using Google Cloud and Gemini technology.
Beta testing shows customers using the feature generate higher revenue per visit. This launch advances the company’s omnichannel retail approach.