Macy’s (M) shares plunged 6.54% to $20.95 following the announcement of a new 15% global flat tariff, which has sparked concerns over rising inventory costs and potential consumer price increases.
- Market sentiment turned sharply bearish as options trading saw put volume surge to ten times its normal level.
- The tariff-driven volatility has overshadowed recent strategic moves, including an overhaul of financial disclosure metrics and expanded influencer marketing efforts.