Simply Wall St published an analysis on January 7, 2026, questioning the sustainability of Macy's stock rally. The report asks if the recent gains accurately reflect the retailer's underlying value.
The analysis follows a significant 49% year-long rally in Macy's shares. The stock closed at $23.22, prompting discussion among investors regarding future potential after the recent gains.
Simply Wall St used various valuation methods, including a Discounted Cash Flow (DCF) model, to assess Macy's current market position. The analysis places this scrutiny against the backdrop of the wider retail industry's evolution and how traditional department stores adapt their strategies.