CEO Ynon Kreiz announced Mattel is transitioning from a toy manufacturer into an IP-driven entertainment platform.
The company is deploying $150 million in strategic investments this year. Mattel allocated $110 million of that capital to technology and $40 million to performance marketing.
Management aims to replicate the Barbie movie-to-toy success with major film releases for Masters of the Universe and Matchbox in 2026.
Mattel issued 2026 adjusted EPS guidance between $1.18 and $1.30. This forecast is lower than the $1.41 adjusted EPS recorded in 2025. The company expects these investments to accelerate revenue and profit growth in 2027 and beyond.