Mattel expanded its UNO card game into Fortnite and Roblox. The company partnered with Look North World to launch "UNO Royale" on Fortnite. Mattel also collaborated with Preloaded for "UNO: Bridge Clash" on Roblox.
This initiative extends Mattel's intellectual properties into virtual ecosystems to engage digital fans. The move follows the "Barbie Dreamhouse Tycoon" integration on Roblox. "Barbie Dreamhouse Tycoon" remains a top branded game on the platform.