Mattel Inc. (MAT) shares rose more than 4.6% during mid-day trading. This rally occurred on February 17 following the release of the company's Q4 2025 earnings report. The report had previously missed analyst expectations.

Market analysts identified significant unusual items that reduced Mattel's profit over the last year. These one-off expenses likely obscured the company's underlying financial health in headline results.

Investors anticipate stronger earnings potential if these non-recurring costs do not repeat. This outlook drove the positive market sentiment despite the initial earnings disappointment.