Mattel leadership detailed the company's 2026 strategy and financial outlook at the UBS Global Consumer and Retail Conference. Management also communicated this vision through interviews with Bloomberg and CNBC.
The company forecasts growth across its Vehicles, Games, and Action Figures segments. Mattel expects double-digit growth for the Hot Wheels brand. UNO maintains strong momentum.
The 2026 strategy centers on an inflection point for the entertainment division. Mattel will complete the Mattel163 acquisition. The company plans to launch its first two self-published digital games. Two movies based on Mattel IP are scheduled for release in 2026.
New product launches include partnerships with Netflix for KPop Demon Hunters. Mattel will release products tied to Disney and Pixar's Toy Story 5. The company also partnered with DC for Supergirl.