Mattel launched the "Moonspell Magic by Monster High" line at the New York Toy Fair. The collection features five witch characters. Each character has distinct personalities and magical abilities. The line promotes themes of diversity and friendship.
The dolls include accessories such as witch hats, cauldrons, and spellbooks. Adding water to the cauldron reveals an amulet necklace.
The New York Toy Fair runs from February 14-17. Mattel developed the line with input from the American Foundation for the Blind. The products launch in July 2026.