Meta Platforms is testing a premium Instagram subscription in select markets to diversify revenue.
The paid tier includes anonymous Story viewing. Subscribers gain expanded audience targeting tools. The service extends Story visibility beyond 24 hours.
This initiative follows a 2026 plan to introduce subscriptions across Facebook and WhatsApp. Meta joins industry peers X and Snapchat in offering paid tiers. The "freemium" model creates new income streams as advertising growth stabilizes.