Meta launched a limited test requiring select Facebook business pages to subscribe to Meta Verified. This requirement applies if pages share more than two organic link posts monthly.
Notifications sent to users state the test aims to assess if increased link volume adds value for Verified subscribers. Meta intends this strategy to boost adoption of its subscription service.
Although currently a small-scale experiment, the potential policy carries significant implications for businesses and publishers dependent on Facebook referral traffic. The change may force companies to re-evaluate their social media strategies for 2026. Additionally, Meta may use the paywall to curb spammy link proliferation, potentially improving the overall user experience.