On October 13, 2025, Meta Platforms Inc. was in the spotlight due to two significant developments: growing investor concerns over OpenAI's new Sora short-form video app, which has rapidly gained traction and is seen as a direct threat to Meta's core social media business, and a lawsuit filed by financial advisers alleging phony endorsements. Analysts warn that Sora's success could force Meta into costly AI investments and potentially impact its ad monetization momentum, with some lowering their price targets for the stock. These pressures contributed to Meta's recent price decline, with shares closing at $705.30 on October 10, 2025, down 3.85%.