Meta is forming a new Applied AI Engineering organization to advance its artificial intelligence objectives.

Reality Labs Vice President Maher Saba will lead the division and report to Chief Technology Officer Andrew Bosworth.

The group will partner with Meta’s Superintelligence Lab to build a data engine for faster model improvement.

This initiative aims to create a flywheel effect by using real-world feedback to convert AI models into market-ready products.

The restructuring seeks to increase Meta's competitiveness in the global AI race.