Meta Platforms is establishing a dedicated hardware team within its Meta Superintelligence Labs (MSL) division. This new unit will develop a broader range of AI-powered devices, building on the success of the Meta Ray-Ban smart glasses.
Veteran engineer Rui Xu will lead the initiative. The team will operate as a distinct unit from Reality Labs, which remains responsible for VR headsets and existing smart glasses.
Meta is transferring engineers from Reality Labs to MSL to accelerate the development of future AI products and agentic AI. This move signals a deeper push into new hardware categories through a collaborative prototyping model.
Initial reports show no immediate market reaction to the restructuring.