Meta has paused its program to license its mixed-reality operating system, Horizon OS, to third-party hardware manufacturers. This decision pivots from the strategy announced in April. That earlier plan aimed to foster a broad hardware ecosystem with partners such as Asus, Microsoft Xbox, and Lenovo.

Meta stated the decision allows the company to focus on developing its own first-party hardware and software. This strategy aims to advance the virtual reality market. The reversal suggests an integrated, Apple-like approach, prioritizing the development of its own Quest headsets.

A Meta spokesperson confirmed the company remains committed to the long-term vision. They noted Meta may revisit third-party partnerships as the VR category evolves. No specific market reaction to this strategic shift has been reported.