Meta and EssilorLuxottica are expanding production capacity to meet surging demand for AI-powered Ray-Ban smart glasses. Global shipments for the smart glasses category grew 210% year-over-year in 2024. Meta captured the majority of this market by selling more than two million units.
Analysts project the collaboration will generate 800 million euros in revenue for EssilorLuxottica this year. The companies recently introduced frames for prescription lenses to reach a broader consumer base. This adoption validates Meta's wearable technology strategy following previous industry failures.