Meta Platforms announced the global expansion of advertising on Threads. The rollout begins the week of January 26, 2026. This move completes a yearlong testing phase. Testing started in select markets in spring 2025. This marks the full monetization of the social network.
Advertisements will now appear in the feeds of all users worldwide. The company powers Threads ads using the same AI-driven advertising system used on Facebook and Instagram. This system personalizes ad delivery. Advertisers can expect similar targeting capabilities across Meta’s family of apps.
This monetization approach followed a period focused on user growth and engagement. Threads launched in July 2023. The introduction of a new revenue stream from a substantial user base is a significant development for the company.