Meta is testing a version of its Facebook app in India that opens some users directly to a full-screen, vertical video feed. The Reels-first experience puts short-form videos ahead of the traditional news feed, marking a significant strategic shift for the platform.
The test targets users who prefer video and is designed to make discovering content and creators more immersive. Meta chose India, a key international market with high video consumption, as it competes with rivals such as YouTube Shorts.
Users in the test can still switch to the classic feed, which remains available in a separate tab.