Shares in EssilorLuxottica, the maker of Ray-Ban, surged 14% to an all-time high on Friday, adding almost $20 billion to its market value following a report of its best-ever quarterly performance. The record sales were driven by strong demand for its wearable products, particularly the AI-powered smart glasses developed in partnership with Meta Platforms. This significant market reaction underscores investor enthusiasm and growing confidence in Meta's vision for AI wearables. Analysts from J.P. Morgan described the smart glasses as a "material growth driver," and Barclays analysts have forecasted that smart glasses could become the most disruptive innovation since mobile phones, with a projection of 60 million units sold globally by 2035. The success of the Ray-Ban Meta glasses is seen as reigniting the smart eyewear market, which had previously seen tech giants like Google and Microsoft pull back.