Meta CEO Mark Zuckerberg's attendance at Prada's Fall/Winter 2026 show during Milan Fashion Week has intensified speculation about an impending partnership between the two companies. [3, 14] Zuckerberg, accompanied by his wife Priscilla Chan, sat in the front row, an appearance viewed by many as a strong signal of a future collaboration on a line of Prada-branded AI smart glasses. [4, 13]
This potential partnership is seen as a strategic move, building on Meta's existing successful collaboration with EssilorLuxottica, the parent company of Ray-Ban and Meta's current smart glasses partner. [6] EssilorLuxottica also holds the eyewear license for Prada, which would streamline the development and production of a high-fashion wearable tech device. [2, 6] Reports of a potential deal between Meta and Prada had been circulating since at least mid-2025. [9, 16]