Microsoft and the Mercedes-AMG PETRONAS Formula 1 Team announced a multiyear partnership on January 22, 2026. The collaboration focuses on innovation spanning the factory and the racetrack.
The partnership utilizes Microsoft’s cloud and enterprise AI technologies. This technology aims to enhance F1 team operations, driving efficiencies and performance.
The timing aligns with Formula 1’s preparation for significant technical regulation changes in 2026. These changes center on increased electrification and sustainability.
Mercedes will leverage Microsoft Azure and its AI capabilities. The team will use the technology to improve data tracking and accelerate the testing of new components.
Reports suggest the sponsorship deal could be worth up to $60 million per season. This valuation positions the agreement as one of the most valuable team sponsorships in Formula 1.