Microsoft announced new agentic AI solutions designed to automate and enhance operations for the retail industry. The flagship feature is 'Copilot Checkout.'
This new tool enables consumers to complete purchases directly within a conversation in the Copilot AI chatbot. Copilot Checkout eliminates the need for redirection to an external merchant website, aiming to create a frictionless shopping experience and turn AI-driven conversations into direct conversions.
This move places Microsoft in direct competition with tech giants Amazon and Google in the growing field of 'agentic commerce,' where AI agents facilitate transactions.
The company plans to leverage its extensive enterprise technology footprint and existing relationships with major retailers. By integrating shopping capabilities into its popular AI assistant, Microsoft seeks to capture a significant share of the AI-driven e-commerce market and unify business operations.