OpenAI is refining its corporate sales pitch to position itself as a reliable and boring enterprise partner. CEO Sam Altman is personally meeting with Fortune 500 executives to lead this strategic shift.
The move responds to escalating competition from Anthropic, which has successfully marketed its AI models as more secure and dependable for business use. Some analyses indicate Anthropic currently leads OpenAI in corporate AI usage.
While OpenAI dominates the consumer space with ChatGPT, Anthropic has prioritized enterprise needs since its inception. This focus has resulted in a business model where a large majority of Anthropic’s revenue is generated from corporate clients.
The rivalry highlights an industry-wide pivot toward the enterprise market. AI companies increasingly view the corporate sector as a more stable and profitable path than the consumer market.