Reliance’s JioHotstar has partnered with OpenAI to integrate a ChatGPT-powered conversational interface into its streaming platform. This marks the first integration of its kind within the Indian market.
The new Multilingual Cognitive Search feature enables users to navigate a vast content library, including live sports, through natural voice and text commands. This system replaces traditional keyword-based searches with context-aware AI to address content discovery fatigue.
The partnership includes a two-way integration where ChatGPT users seeking entertainment suggestions receive direct streaming links to JioHotstar content.