JPMorgan analysts forecast MicroStrategy could purchase approximately $30 billion in Bitcoin in 2026. This projection assumes the company maintains its current acquisition pace.
The company has already acquired 145,834 BTC year-to-date in 2026. These holdings are currently valued at approximately $11 billion.
JPMorgan views the report as institutional validation of the company's Bitcoin treasury model. Kessler Investment Group LLC recently acquired a new stake in the firm. The Swiss National Bank also increased its existing holdings.
Executive Chairman Michael Saylor recently suggested the company might sell Bitcoin to fund dividends. This marks a shift from his previous policy of never selling the asset.