Netflix increased monthly costs for all U.S. subscription plans. This adjustment marks the company's second price hike in just over a year.
The ad-free Standard plan now costs $19.99 per month. This reflects a $2 increase for the tier. The high-end Premium plan rose to $26.99 per month. This top-tier service also saw a $2 increase.
The ad-supported Standard tier now costs $8.99 per month. This tier saw a $1 monthly increase.
New subscribers face the updated pricing immediately. Existing members will see the changes roll out over the coming weeks. Netflix stated these adjustments fund reinvestment in quality entertainment.