Goldman Sachs upgraded Netflix (NFLX) to a buy rating from neutral on April 6, 2026. The investment bank increased its price target for the stock to $120. This new target replaces the previous $100 valuation. Analysts cited growing confidence in the company's content acquisition and development. The firm also identified potential for shareholder capital returns and expanding growth opportunities.
Netflix shares rose nearly 2% during pre-market trading following the announcement. The stock opened the session with a 3.24% gain. The upgrade reflects a more favorable risk-reward outlook ahead of the upcoming first-quarter earnings report.