Nio will partner with China’s state broadcaster, CCTV, to air a special program on May 26. The broadcast will demonstrate the safety of the company’s new flagship ES9 SUV.
The televised event features extreme tests including high-speed collisions and sudden pedestrian obstacles. This demonstration occurs one day before the ES9’s official launch on May 27.
The ES9 is a large six-seat electric SUV positioned as Nio’s executive flagship model. Nio aims for the vehicle to boost sales and increase its share in China’s premium EV market.