Chinese EV maker Nio appointed NBA legend Yao Ming as chief experience officer for its new ES9 flagship SUV. The company announced the partnership ahead of the vehicle's official launch on May 27, 2026.
The ES9 is a large executive SUV featuring six or seven seats. It utilizes Nio's latest technology platform and represents the brand's most expensive model to date.
Nio is leveraging Yao Ming’s international fame to accelerate expansion into overseas markets. This strategy aims to bolster brand recognition amid intensifying competition in the Chinese domestic market.
The official launch event and initial vehicle deliveries will both occur on the evening of May 27, 2026.