Nike appointed Jane Ewing as Executive Vice President and Chief Commercial Officer, effective September 7. Ewing joins from Walmart with over two decades of global leadership experience. She is tasked with strengthening Nike's commercial strategy to facilitate a company turnaround.
Nike shares fell to their lowest level in 12 years on August 27. The stock has declined approximately 39% in 2026. This trajectory marks the company's worst annual performance since 1993.
Struggling sales in the Jordan brand drove the prolonged slump. Nike also faces intensified competition from nimbler rivals within the sportswear sector.