NKE is trading 4% up now at $59.64 after high-profile insider purchases, including a major acquisition by Apple CEO Tim Cook, signaled confidence in the ongoing turnaround.

  • Cook, who is also Nike's lead independent director, disclosed buying 50,000 shares for approximately $2.95 million. Director Robert Swan also purchased shares.
  • The purchases are framed as a vote of confidence following a recent post-earnings selloff.
  • The stock is rebounding from a sharp 10.5% drop on December 19 tied to disappointing earnings commentary and ongoing turnaround concerns.