NVIDIA and rival AMD plan significant, phased price hikes for a range of their GPU products starting in early 2026.
The primary driver for this adjustment is a substantial surge in memory prices, which has significantly raised manufacturing costs. Memory prices have reportedly doubled over the past six months.
The price increases will affect both consumer-grade graphics cards and data center-level products. This scope includes the RTX 50 Blackwell series and the H200 AI chip.
AMD may begin increasing prices as early as January 2026. NVIDIA expects to follow suit approximately one month later, around February 2026.