NVIDIA CEO Jensen Huang is delivering a highly anticipated 90-minute keynote at CES 2026 on January 5. The presentation is expected to strategically unveil the next-generation Rubin architecture, slated for a second-half 2026 launch. This early reveal aims to rebuild enterprise confidence following the Blackwell platform's troubled rollout, which experienced significant delays and design flaws. This strategic move is critical for securing future purchasing commitments and reaffirming NVIDIA’s AI leadership. NVDA is trading higher in pre-market at $191.92 (+1.63%) amidst anticipation of major AI advancements.