Oracle is integrating hundreds of generative AI capabilities and agents into its Fusion Cloud Applications. The update covers finance, human resources, and supply chain management modules at no additional cost to customers.
This strategy aims to make existing Software-as-a-Service (SaaS) offerings inherently AI-driven rather than replacing them. The move responds to investor concerns that generative AI could undermine the traditional business software market.
Oracle intends to increase product stickiness and compete more effectively against Salesforce, Workday, and ServiceNow. Recent strong earnings driven by AI infrastructure demand underscore the success of the company's broader AI strategy.